Profiling the non-users: Examination of life-position indicators, sensation seeking, shyness, and loneliness among users and non-users of social network sites

The aim of the current study is to explore if there are differences between users and non-users of social network sites in terms of their sensation seeking, life-position indicators, shyness, and loneliness. Using data from a survey of adults 19–76 years old, results revealed that compared to an average Facebook user, a non-user is significantly older and scores higher on shyness and loneliness, is less socially active, and less prone to sensation seeking activities. Facebook is not a substitute channel of communication for those who are shy and lonely and lack face-to-face interactions. This study extends our knowledge of digital divide, uses and gratifications theory, and social enhancement hypothesis. 2012 Elsevier Ltd. All rights reserved.